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Math in the News: Consumer Math

You’ve likely heard that you shouldn’t go grocery shopping on an empty stomach because you will buy what looks good rather than what you need. It’s good advice, but it turns out that consumers have a long way to go in order to be smarter spenders when shopping.

Many consumers don’t use available tools, such as a phone calculator or digital coupons to assist them during shopping and purchasing. More over, consumers have a difficult time calculating percent discounts and unit prices.

The Atlantic shared “The 11 Ways That Consumers Are Hopeless at Math,” in which it becomes obvious that the marketing and sales tactics of companies have taken us consumers for a loop.

To brush up on your consumer math, visit Math & YOU for help with percent change and unit prices.

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